JOURNAL 5

            This McDonalds advertisement is on a billboard high up for everyone to see. The red background of the billboard grabs people’s attention because of its obvious color. The advertisement also has a large chicken sandwich which is dramatized in size to show its ingredients that are visible. The clearly shown ingredients in the sandwich is tomatoes, bacon, lettuce, and of course the most important one of all the chicken. The billboard also uses words that state “Please do not eat the billboard” along with “all white meat chicken at the bottom. In the bottom left of the billboard, it shows the McDonalds logo so it is clearly representing their fast food restaurant.

            The advertisement is showing how delicious and great their chicken sandwich is while utilizing imagery and words. The red color shows a bright background which is able to make the white words stand out and capture the viewers or passerby’s attention. The vibrant colors of the lettuce, tomato, white sauce, bacon, and chicken makes the sandwich look even more appealing so people will want to purchase and consume this specific sandwich. The words “Do not eat the billboard” suggests that the sandwich is so delicious and convincing with its tastes that it may tempt people to want to wish they could consume the billboard. McDonalds is trying to persuade people to buy their chicken sandwich.